About
Peter Becci
VP of Growth Marketing & AI Innovation with 15+ years transforming marketing operations for higher education, B2B, and agency clients.
I help companies unlock growth through AI-powered marketing strategies. Currently on the leadership team at EPL Digital and AttorneySync, I’ve spent my career at the intersection of marketing strategy and emerging technology.
My approach is simple: identify the highest-impact opportunities, build systems that scale, and train teams to execute independently. Whether it’s implementing AI workflows that deliver 85% efficiency gains or rebuilding acquisition strategies that triple pipeline, I focus on outcomes that matter.
Based in Palm Beach Gardens, FL — Available for remote engagements nationwide.
Career Journey
2020 – Present
VP of Growth Marketing
EPL Digital & AttorneySync
Leading growth strategy for $50M+ client media spend portfolio. Built AI-powered content workflows achieving 85% efficiency gains. Managing cross-functional team of 10 direct reports.
2018 – 2020
Senior Director, Digital Marketing
Legacy Research Group
Delivered 1500% website revenue improvement in Year 1. Grew traffic 180% in 10 months. Built end-to-end monetization framework for 5 brand websites.
2014 – 2018
Executive Director, Acquisition Marketing
Everspring Partners
Tripled enrollment pipeline and doubled revenue for 35+ university programs. Cut acquisition costs 50% while scaling operations. Built attribution infrastructure from scratch.
2002 – 2010
Financial Advisor
Morgan Stanley
Foundation in client relationships, data-driven decision making, and understanding business outcomes that matter.
What I Believe
AI is a tool, not a replacement for strategy
The companies winning with AI aren’t replacing human judgment—they’re amplifying it. Technology should accelerate your best thinking, not substitute for it.
Measure what matters
Marketing should be measured by business outcomes, not vanity metrics. Pipeline, revenue, efficiency gains—these are the numbers that move companies forward.
The best marketing feels like service
When marketing genuinely helps customers solve problems and make decisions, everyone wins. That’s the foundation of sustainable growth.
Let’s Talk About Your Growth Challenges
I’d love to hear about what you’re working on and explore how I might help.