• Getting Organized in 2015: Your To-Do List

    We recently talked about choosing a calendar in order to help you get organized in 2014. Did you pick one out yet? It’s already February, so if you don’t yet have a calendar, it’s time to put that at the top of your to-do list. You do have a to-do list, don’t you? I know I do… and it’s never-ending. Does your list make you feel accomplished, overwhelmed, in control, or maybe some combination of all three? Some people like to make lists. Most people would probably benefit from making lists, whether they like to or not. A to-do list can take many forms, but the most important thing is that it puts down, in black and white (or in whatever color you like to write – or type – in), everything that you need to accomplish in a day, a week, a month or whatever timeframe you choose. If […]

    Published by:
  • Defeating Procrastination: Stop Putting Off Until Tomorrow What You Can Do Right Now

    Are you a procrastinator? If you tend to put things off until they can’t possibly be put off a moment longer, then the label might fit. If your motto is, “I work best under pressure,” then yes, you probably have a bit of a procrastination problem. Entrepreneurs and small business owners are particularly prone to putting things off, because there are just so many things to do, many of the equally important. When piles of paperwork or deadlines are staring you in the face, it’s very tempting to tune them out by trying to beat your best score on Bejeweled Blitz or stalking your old high school sweetheart on Facebook. Unfortunately, these activities, as you know, are not going to take the pressure off for more than the time you devote to them. The good news is that the tendency to procrastinate can be overcome, and it doesn’t even have […]

    Published by:
  • Getting Organized in 2014: Your Calendar

    Did you know that most people who make new year’s resolutions end up breaking them by February? You know who you are: Did you resolve to lose weight, quit smoking or stop procrastinating in 2014? How are you doing? Many business owners resolve to finally get themselves organized. It might be that you are having trouble keeping up with your daily, weekly or monthly tasks and have to play catch-up as deadlines loom. Or maybe you’re thinking ahead to tax time, which will be here before any of us know it, and are kicking yourself for not keeping up with your organization last year. This, you tell yourself, is the year that will be different. Well, it just may be! One thing that you need to do, if you haven’t already, is find some way to document what you want to do, what you are doing, and what you did […]

    Published by:
  • Overcoming Blogger’s Block: Thinking Up Ideas for Your Blog

    You already know how important it is to have a blog if you want to create a rapport with your website’s readers, who will, in turn, likely turn into your paying customers. Facebook status updates and Twitter tweets can only go so far when it comes to getting your thoughts out there and into the minds of your clients, customers, fans and readers. If you own a corporate site selling widgets, though, how many different ways can you think of to talk about widgets? Just the thought of writing post after post pontificating on the benefits of your product can bore you to tears, and to be honest with you, it’s likely that your readers aren’t all that interested, either. You need material that is going to pique your intended target’s curiosity enough to cause him or her to return to your blog. What’s the solution? Here are a few […]

    Published by:
  • Google+: How to Maximize Your Account

    If you use Google for just about anything, and we all do, you’ve probably been offered a Google+ account. If you’re already using Facebook, Twitter, LinkedIn and other social media sites, you might have wondered whether it’s worth it to take on another one. In fact it is! A few reasons include: 1. Google+ is second in social media popularity only to Facebook. Although it only launched in 2011, it boasted 343 million active users at the end of 2012, says Forbes, and is only expected to grow over time. 2. Google+ is closely tied to Google Authorship. If you run a search for just about anything, you’ll see articles and content come up with headshots next to them. With Google Authorship, the headshot next to the content that you’ve written will be yours, and a photo in search engine results can increase your chances of having your article opened […]

    Published by:
  • How to Use Pinterest in Your Business

    If your business has any sort of web presence at all, it’s likely that you have a Facebook account, and perhaps a blog and a Twitter account as well. One social media site that is relatively new but has grown exponentially since its launch in 2010 is Pinterest. If you’re not familiar with the site, it’s based on images, pictures and videos. Right away, your first thought may be to dismiss Pinterest because it does not seem to apply to your company or brand. Au contraire! Most businesses can benefit from getting involved with Pinterest. Here are a few things to remember: Always attribute everything properly. This is probably the most important tip, because following it will keep you out of ethical and legal hot water. If you use an image from any source other than your own camera or website, you must make sure that it links back to […]

    Published by: