• Overcoming Blogger’s Block: Thinking Up Ideas for Your Blog

    You already know how important it is to have a blog if you want to create a rapport with your website’s readers, who will, in turn, likely turn into your paying customers. Facebook status updates and Twitter tweets can only go so far when it comes to getting your thoughts out there and into the minds of your clients, customers, fans and readers. If you own a corporate site selling widgets, though, how many different ways can you think of to talk about widgets? Just the thought of writing post after post pontificating on the benefits of your product can bore you to tears, and to be honest with you, it’s likely that your readers aren’t all that interested, either. You need material that is going to pique your intended target’s curiosity enough to cause him or her to return to your blog. What’s the solution? Here are a few […]

    Published by:
  • Google+: How to Maximize Your Account

    If you use Google for just about anything, and we all do, you’ve probably been offered a Google+ account. If you’re already using Facebook, Twitter, LinkedIn and other social media sites, you might have wondered whether it’s worth it to take on another one. In fact it is! A few reasons include: 1. Google+ is second in social media popularity only to Facebook. Although it only launched in 2011, it boasted 343 million active users at the end of 2012, says Forbes, and is only expected to grow over time. 2. Google+ is closely tied to Google Authorship. If you run a search for just about anything, you’ll see articles and content come up with headshots next to them. With Google Authorship, the headshot next to the content that you’ve written will be yours, and a photo in search engine results can increase your chances of having your article opened […]

    Published by:
  • How to Use Pinterest in Your Business

    If your business has any sort of web presence at all, it’s likely that you have a Facebook account, and perhaps a blog and a Twitter account as well. One social media site that is relatively new but has grown exponentially since its launch in 2010 is Pinterest. If you’re not familiar with the site, it’s based on images, pictures and videos. Right away, your first thought may be to dismiss Pinterest because it does not seem to apply to your company or brand. Au contraire! Most businesses can benefit from getting involved with Pinterest. Here are a few things to remember: Always attribute everything properly. This is probably the most important tip, because following it will keep you out of ethical and legal hot water. If you use an image from any source other than your own camera or website, you must make sure that it links back to […]

    Published by:
  • Has Content Been De-Throned?

    You have heard it said, time and time again: When it comes to attracting a good readership and achieving a higher search engine ranking, content is king. And for the most part, that’s true: If you don’t have high-quality content, not only will Google turn up its nose at you, but your readers won’t be your readers for long. Your content needs to be engaging, accurate and well-written in order to satisfy the 21st-century information-seeker. Still, the king can’t do it alone: If you’re relying only on content to boost your readership (and your bottom line), then you might find yourself lacking in overall success. So, what else matters at least as much as content? Here are some elements to consider including on your site in order to make it the best — and most profitable — that it can be: Tools – Consider sites like Facebook, Amazon and Google. […]

    Published by:
  • Viral Content…. Good Luck!

    What do Grumpy Cat, Gangnam Style, and laptop-shooting dad Tommy Jordan have in common? You know about them. And the reason that you know about them is that they were featured in memes or videos that went viral. Unlike computer viruses and viral pneumonia, viral content is something that you actually want to catch! Your blog or website might be humming along, attracting a fairly steady number of readers each day, until, bam! You post some type of original content that “goes viral.” Within a day or two, you’re getting record-high numbers of hits, and from then on, if you’re lucky, your daily traffic will be higher than it was before you were discovered, so to speak. So, if creating viral content were as easy as it looks, everyone would be doing it. The fact is that no one can really predict ahead of time what will be forwarded, shared, […]

    Published by: