Google has released new guidelines for writing high quality reviews. The guidelines aim to help people make better decisions when considering products, services, destinations, games, movies, and more. To create a high quality review, it is important to evaluate from a user’s perspective, demonstrate expertise, provide evidence to support your opinions, share quantitative measurements, and cover comparable things to consider.
Released the April 2023 reviews update, which now covers reviews about products, services, and things. Learn more about how to write high quality reviews:https://t.co/tdM0JhyyTG
— Google Search Central (@googlesearchc) April 12, 2023
Additionally, it is helpful to discuss benefits and drawbacks, describe product evolution, and focus on key decision-making factors. The guidelines also suggest including links to other resources, multiple sellers, and providing first-hand supporting evidence when recommending something as the best. When writing reviews, it is important to focus on quality and originality, rather than length. Reviews often use affiliate links, but it is important to follow Google’s position on affiliate programs. Overall, high quality reviews can provide valuable information for those making decisions.
Here is a list of take-aways:
- Evaluate products/services from a user’s perspective, and demonstrate expertise in your area of review.
- Provide evidence to support your opinions such as visuals, audio, or other links of your own experience with what you are reviewing.
- Share quantitative measurements about how something measures up in various categories of performance.
- Explain what sets something apart from its competitors and discuss the benefits and drawbacks of something, based on your original research.
- Cover comparable things to consider, or explain which might be best for certain uses or circumstances.
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
- Focus on the most important decision-making factors, based on your experience or expertise.
- Include links to other useful resources to help readers make a decision.
- Consider including links to multiple sellers to give readers the option to purchase from their preferred merchant.
- Use affiliate links responsibly, in accordance with Google’s position on affiliate programs.
- Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single reviews.
- Focus on quality and originality rather than length when writing reviews.