• Has Content Been De-Throned?

    You have heard it said, time and time again: When it comes to attracting a good readership and achieving a higher search engine ranking, content is king. And for the most part, that’s true: If you don’t have high-quality content, not only will Google turn up its nose at you, but your readers won’t be your readers for long. Your content needs to be engaging, accurate and well-written in order to satisfy the 21st-century information-seeker. Still, the king can’t do it alone: If you’re relying only on content to boost your readership (and your bottom line), then you might find yourself lacking in overall success. So, what else matters at least as much as content? Here are some elements to consider including on your site in order to make it the best — and most profitable — that it can be: Tools – Consider sites like Facebook, Amazon and Google. […]

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  • Viral Content…. Good Luck!

    What do Grumpy Cat, Gangnam Style, and laptop-shooting dad Tommy Jordan have in common? You know about them. And the reason that you know about them is that they were featured in memes or videos that went viral. Unlike computer viruses and viral pneumonia, viral content is something that you actually want to catch! Your blog or website might be humming along, attracting a fairly steady number of readers each day, until, bam! You post some type of original content that “goes viral.” Within a day or two, you’re getting record-high numbers of hits, and from then on, if you’re lucky, your daily traffic will be higher than it was before you were discovered, so to speak. So, if creating viral content were as easy as it looks, everyone would be doing it. The fact is that no one can really predict ahead of time what will be forwarded, shared, […]

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