Inbound Effect » August 1, 2013

Daily Archives: August 1, 2013

Has Content Been De-Throned?

You have heard it said, time and time again: When it comes to attracting a good readership and achieving a higher search engine ranking, content is king. And for the most part, that’s true: If you don’t have high-quality content, not only will Google turn up its nose at you, but your readers won’t be your readers for long. Your content needs to be engaging, accurate and well-written in order to satisfy the 21st-century information-seeker. Still, the king can’t do it alone: If you’re relying only on content to boost your readership (and your bottom line), then you might find yourself lacking in overall success. So, what else matters at least as much as content? Here are some elements to consider including on your site in order to make it the best — and most profitable — that it can be: Tools – Consider sites like Facebook, Amazon and Google. […]

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