• Reach Over 100,000 People for Only $1 Per Day

    If you have a small business, chances are that your advertising budget is not enormous. Those without a marketing department (and that’s most of us!) might be at a loss for how to properly get the word out about their businesses when word-of-mouth isn’t keeping the appointment book filled to capacity. Newspaper ads can be pricey, and, let’s face it, with smartphones, tablets and laptops, how many people read the classified section of the newspaper, anyway? Trade magazines offer good advertising potential, but again, they tend to be expensive. Radio and television ads can be effective, along with being high in price. What’s a small business owner to do?   Did you know that for only a dollar, you can reach as many as 4,000 Facebook users? That means that over a month’s time, you have the possibility of showing over 100,000 people your ad, all for a mere $30. […]

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  • Blogging Strategies: Getting People to Show You the Love

    So, you have a blog. You post on it regularly, and you give some thought to what you want to say. You proofread your posts and choose interesting images to go with your text. A peek at your analytics shows that you’re getting views, and you seem to be slowly picking up a good readership. But… when it comes to the comments section, there’s nothing but crickets. People are reading, but not saying anything back. What are you doing wrong? You’ve heard of the Pareto Principle, which states that about 80% of effects come from 20% of causes. If you applied this to your blog, then you might figure that 80% of your comments and interaction come from 20% of your readership. Not bad, right? Unfortunately, the Pareto Principle doesn’t really apply when it comes to most blogs. Instead, you have to apply the 1% rule, which is pretty well […]

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  • Getting Organized in 2015: Your To-Do List

    We recently talked about choosing a calendar in order to help you get organized in 2014. Did you pick one out yet? It’s already February, so if you don’t yet have a calendar, it’s time to put that at the top of your to-do list. You do have a to-do list, don’t you? I know I do… and it’s never-ending. Does your list make you feel accomplished, overwhelmed, in control, or maybe some combination of all three? Some people like to make lists. Most people would probably benefit from making lists, whether they like to or not. A to-do list can take many forms, but the most important thing is that it puts down, in black and white (or in whatever color you like to write – or type – in), everything that you need to accomplish in a day, a week, a month or whatever timeframe you choose. If […]

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  • Defeating Procrastination: Stop Putting Off Until Tomorrow What You Can Do Right Now

    Are you a procrastinator? If you tend to put things off until they can’t possibly be put off a moment longer, then the label might fit. If your motto is, “I work best under pressure,” then yes, you probably have a bit of a procrastination problem. Entrepreneurs and small business owners are particularly prone to putting things off, because there are just so many things to do, many of the equally important. When piles of paperwork or deadlines are staring you in the face, it’s very tempting to tune them out by trying to beat your best score on Bejeweled Blitz or stalking your old high school sweetheart on Facebook. Unfortunately, these activities, as you know, are not going to take the pressure off for more than the time you devote to them. The good news is that the tendency to procrastinate can be overcome, and it doesn’t even have […]

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  • Getting Organized in 2014: Your Calendar

    Did you know that most people who make new year’s resolutions end up breaking them by February? You know who you are: Did you resolve to lose weight, quit smoking or stop procrastinating in 2014? How are you doing? Many business owners resolve to finally get themselves organized. It might be that you are having trouble keeping up with your daily, weekly or monthly tasks and have to play catch-up as deadlines loom. Or maybe you’re thinking ahead to tax time, which will be here before any of us know it, and are kicking yourself for not keeping up with your organization last year. This, you tell yourself, is the year that will be different. Well, it just may be! One thing that you need to do, if you haven’t already, is find some way to document what you want to do, what you are doing, and what you did […]

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  • Overcoming Blogger’s Block: Thinking Up Ideas for Your Blog

    You already know how important it is to have a blog if you want to create a rapport with your website’s readers, who will, in turn, likely turn into your paying customers. Facebook status updates and Twitter tweets can only go so far when it comes to getting your thoughts out there and into the minds of your clients, customers, fans and readers. If you own a corporate site selling widgets, though, how many different ways can you think of to talk about widgets? Just the thought of writing post after post pontificating on the benefits of your product can bore you to tears, and to be honest with you, it’s likely that your readers aren’t all that interested, either. You need material that is going to pique your intended target’s curiosity enough to cause him or her to return to your blog. What’s the solution? Here are a few […]

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