• Getting Organized in 2015: Your To-Do List

    We recently talked about choosing a calendar in order to help you get organized in 2014. Did you pick one out yet? It’s already February, so if you don’t yet have a calendar, it’s time to put that at the top of your to-do list. You do have a to-do list, don’t you? I know I do… and it’s never-ending. Does your list make you feel accomplished, overwhelmed, in control, or maybe some combination of all three? Some people like to make lists. Most people would probably benefit from making lists, whether they like to or not. A to-do list can take many forms, but the most important thing is that it puts down, in black and white (or in whatever color you like to write – or type – in), everything that you need to accomplish in a day, a week, a month or whatever timeframe you choose. If […]

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  • Defeating Procrastination: Stop Putting Off Until Tomorrow What You Can Do Right Now

    Are you a procrastinator? If you tend to put things off until they can’t possibly be put off a moment longer, then the label might fit. If your motto is, “I work best under pressure,” then yes, you probably have a bit of a procrastination problem. Entrepreneurs and small business owners are particularly prone to putting things off, because there are just so many things to do, many of the equally important. When piles of paperwork or deadlines are staring you in the face, it’s very tempting to tune them out by trying to beat your best score on Bejeweled Blitz or stalking your old high school sweetheart on Facebook. Unfortunately, these activities, as you know, are not going to take the pressure off for more than the time you devote to them. The good news is that the tendency to procrastinate can be overcome, and it doesn’t even have […]

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  • Blogging Content

    Five Pieces of Bad Blogging Advice

    You have a blog, and whether you’re new at this or you’re just hoping to boost your readership (or perhaps find some ideas to come up with fresh content), chances are good that you’ve been looking around the Internet for advice. The thing about blogging advice is that anyone can give it, whether they have a successful blog or not! I went searching for blogging advice, and here’s some of the worst that I ran into: Follow the Rules: There are certain rules to blogging. You must set up your posts to go up at the same time on the days that you post. Every piece of content should be about 300 (or 500 or 1,000) words long. You must decide ahead of time on your editorial schedule, and you must stick to it. All of these are examples of rigid rules that should usually be broken. If you’ve committed […]

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  • Reach Over 100,000 People for Only $1 Per Day

    If you have a small business, chances are that your advertising budget is not enormous. Those without a marketing department (and that’s most of us!) might be at a loss for how to properly get the word out about their businesses when word-of-mouth isn’t keeping the appointment book filled to capacity. Newspaper ads can be pricey, and, let’s face it, with smartphones, tablets and laptops, how many people read the classified section of the newspaper, anyway? Trade magazines offer good advertising potential, but again, they tend to be expensive. Radio and television ads can be effective, along with being high in price. What’s a small business owner to do?   Did you know that for only a dollar, you can reach as many as 4,000 Facebook users? That means that over a month’s time, you have the possibility of showing over 100,000 people your ad, all for a mere $30. […]

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  • Blogging Strategies: Getting People to Show You the Love

    So, you have a blog. You post on it regularly, and you give some thought to what you want to say. You proofread your posts and choose interesting images to go with your text. A peek at your analytics shows that you’re getting views, and you seem to be slowly picking up a good readership. But… when it comes to the comments section, there’s nothing but crickets. People are reading, but not saying anything back. What are you doing wrong? You’ve heard of the Pareto Principle, which states that about 80% of effects come from 20% of causes. If you applied this to your blog, then you might figure that 80% of your comments and interaction come from 20% of your readership. Not bad, right? Unfortunately, the Pareto Principle doesn’t really apply when it comes to most blogs. Instead, you have to apply the 1% rule, which is pretty well […]

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  • Getting Organized in 2014: Your Calendar

    Did you know that most people who make new year’s resolutions end up breaking them by February? You know who you are: Did you resolve to lose weight, quit smoking or stop procrastinating in 2014? How are you doing? Many business owners resolve to finally get themselves organized. It might be that you are having trouble keeping up with your daily, weekly or monthly tasks and have to play catch-up as deadlines loom. Or maybe you’re thinking ahead to tax time, which will be here before any of us know it, and are kicking yourself for not keeping up with your organization last year. This, you tell yourself, is the year that will be different. Well, it just may be! One thing that you need to do, if you haven’t already, is find some way to document what you want to do, what you are doing, and what you did […]

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