Local Advertising

When you have an Internet-based business, you are not tethered to one location. You can work from your home office in Miami, for example, and cater to clients in New York City, Tokyo, London, and Sydney. You can update your social media pages and reach people all over the world. You can also travel to any of those places, and as long as you have Internet access, you can provide services to your customers back home. You may think that your location doesn’t matter… but sometimes it does!

local_map_ipadIf you are using a search engine optimized website and social media marketing to promote your service or product, then you are using the technology of the 21st century intelligently. If you are only using these methods to attract and keep clients, however, then you are missing out on a large part of marketing: regional and local advertising.

Here are a few ideas to consider when it comes to local marketing:

*Posting your address on your home page allows search engines to provide your website to those searching for companies in their local area. Use your state’s two-letter postal abbreviation, and include your zip code. If you don’t want your home address on your website, then rent a post office box. You will likely find it a good investment.

*Incorporate a large city near you into your keywords. For even more punch, make separate pages for different metropolitan areas. For example, if you own a furniture website, make one page about “Boston furniture,” another about “Seattle couches” and a third about “Los Angeles living room sets.” Be sure that your content sounds natural and is grammatically correct; the first rule of search engine optimization is to have high quality content.

*If you cater to clientele located in another country, purchase a domain name for that country. For example, if you do a lot of business in Canada, buy YourDomainName.ca, in addition to YourDomainName.com. This may help your foreign clients feel more comfortable, as well as more likely to visit your site.

*Use a service like Google Analytics or Google AdWords to find the locations of people visiting your site. If you seem to have a large following from a particular geographic area, create a page with keywords pertaining to that area, even if it is not close to you.

*When advertising locally, be sure to mention the fact that you are local. This may prompt potential clients to give you a greater degree of trust than they might give someone from a different state or region.

When it comes down to sales and creating a well-known web presence, current technology has made it so that your location does not matter much… except for when it does. Use your location to your advantage when marketing to potential customers, and see your business grow in 2013.

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